WHO | Rosie the Riveter
WHAT | In movies, newspapers, posters, photographs and articles, the Rosie the Riveter campaign stressed the patriotic need for women to enter the work force.
WHEN | On May 29, 1943, The Saturday Evening Post published a cover image by the artist Norman Rockwell, portraying Rosie with a flag in the background and a copy of Adolf Hitler's racist tract "Mein Kampf" under her feet.
WHERE | USA
WHY YOU SHOULD KNOW WHO SHE IS | While women worked in a variety of positions previously closed to them during World War II, the aviation industry saw the greatest increase in female workers. More than 310,000 women worked in the U.S. aircraft industry in 1943, making up 65 percent of the industry's total workforce (compared to just 1 percent in the pre-war years). The munitions industry also heavily recruited women workers, as illustrated by the U.S. government's "Rosie the Riveter" propaganda campaign. Based in small part on a real-life munitions worker, but primarily a fictitious character, the strong, bandanna-clad Rosie became one of the most successful recruitment tools in American history, and the most iconic image of working women in the World War II era.